Finesse Apparel

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Unveil the pinnacle of luxury streetwear with Finesse, a brand that goes beyond conventional fashion. Each collection is a unique narrative, connecting authentically with our discerning customers. Elevate your style with our exclusive online offerings, bringing the essence of street culture directly to you.


The roots of Finesse trace back to the 1990s, originating from the hip-hop scenes of New York, the surf-skate and graffiti cultures of Los Angeles, and the vibrant nightlife of Japan. In 2018, Finesse Apparel emerged in Mauritius with just 10 T-shirts, evolving into a global force that authentically embodies street culture worldwide.


Founded in Mauritius in September 2018, Finesse Apparel swiftly became a symbol for individuals deeply entrenched in street culture. While our origin story begins in Mauritius, our impact spans globally. Recognized for quality, style, and authenticity, Finesse has become a distinctive presence in the fashion landscape of South Africa and beyond.


More than a brand, Finesse is a lifestyle that adeptly navigates the realms of fashion, luxury, and systemic norms. Our commitment to precision, delicacy, and unmatched style sets us apart. Join us on a journey where Finesse Fashion transcends boundaries, redefines luxury, and challenges conventional norms.

Embark on a comprehensive exploration of our collections, stories, and the true essence of Finesse by visiting our website. Your initiation into an authentic streetwear experience begins here.

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Online Store, Nationwide, South Africa
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